PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN KARTU PRABAYAR INDOSAT

  • noorhayati noorhayati STIE Muara Teweh
Keywords: Quality Of Product, Price, Customers Satisfaction

Abstract

The aims of this research was to analyze the effect of quality of product and price on consumers satisfaction at Indosat pre-paid card. Data about those variable was collected by conduct interviews with questionnaire. The sample is selected by using the technique accidental sampling which totaled 60 respondent. The hyphoteses are tested using multiple regression analysis by SPSS for Windows 19.0. The result showed that : quality of product and price has a simultan and partial impact on consumers satisfaction at Indosat pre-paid card. The most dominan variable affecting consumers satisfaction at Indosat pre-paid card is price.

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Published
2018-06-29