JES (Jurnal Ekonomi STIEP) <p><strong>JES (Jurnal Ekonomi STIEP)</strong></p> <p>Jurnal Ekonomi STIEP (JES) adalah jurnal Penelitian yang mempublikasikan hasil penelitian yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) SEKOLAH TINGGI ILMU EKONOMI PONTIANAK. Terbit&nbsp; 2 kali dalam setahun yaitu Mei dan Nopember. JES merupakan terbitan berkala ilmiah yang memuat artikel-artikel yang berkaitan dengan Ekonomi dengan berbagai pendekatan yang diterbitkan dalam bentuk cetak dan online.<strong><br></strong></p> <p>&nbsp;</p> en-US (Sukma Febrianti) Mon, 08 Jun 2020 08:24:12 +0000 OJS 60 ANALISIS SIKAP KONSUMEN, KONTROL PERILAKU MENGENAI LABEL HALAL PADA PRODUK (STUDI KASUS: MAHASISWA PTS DI KOTAMADYA PONTIANAK) <p>The purpose of this research is to know the college student’s attitude and behaviour control of halal label in <br>product ; to discover how much this issue affect them. This analysis is done by using descriptive analysis in <br>order to answer the research. This research is done to 200 college students ( from STIE Indonesia Pontianak, <br>and STIE Pontianak). Result of the research concludes that majority of responden agree of label halal on <br>product, behaviour control of respondens are agree too and the ranking of buying halal item start from food, <br>medicine, cosmetic and cloth.</p> Mardiyati Mardiyati, Hijrah Wahyudi Copyright (c) 2020 Sat, 16 May 2020 00:00:00 +0000 ANALISA PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO DI TELUKJAMBE KARAWANG BARAT <p>One's buying behavior towards a product purchases a lotfactor. Everyone has different desires and <br>tastes.Product quality is a crucial factor in the decisionpurchase, besides that there are still many other <br>factors that influence behaviorthe purchase.This research is to analyze the effect of product <br>quality,promotion of purchasing decisions for Yamaha motorcycle productsAlso analyze the variables that <br>have the most dominant influenceon the decision to purchase Yamaha Mio motorcycle products to the <br>publicin the Teluk Jambe region.The population in this study is motorcycle consumersYamaha Mio in the <br>Surakarta region. The sample used was 100respondents with the Accidental Quota Sampling technique. Data <br>collection techniqueswith a questionnaire, while the data analysis technique uses regression analysismultiple <br>linear, classic assumptions (normality test, multicollinearity test, testheteroscedasticity), statistical tests (t <br>test, F test and coefficient of determination).From the results of the analysis of classical assumptions, <br>normality test with kolmogorovsmirnovObtained significantly greater than 0.05, which means the data <br>distributionnormal. Multicollinearity test obtained by the value of VIF and Tolerance obtainedone regression <br>model can be canceledmulticollinearity, while the heteroscedasticity test using the Glejser methoddeclare no <br>problem.Based on the results of multiple linear regression analysis of the t test obtainedProduct quality is <br>significant todecision to purchase Yamaha Mio motorcycle products, while the promotion andsignificant <br>significance at 5% tarap. From the test resultssimultaneous influence of product quality, promotiondecision <br>to purchase a Yamaha Mio motorcycle product where the calculated F value&gt; Ftable. The most dominant <br>product qualitypurchase of Yamaha Mio motorcycle products. Obtained an R square value of0.255, which <br>means that the dependent variable can be understood by the independent variableof 25.5% while the <br>remaining 74.5% is approved by other variables</p> Ajat Sudrajat, Muhammad Fauzan Habibie, Rudy Ramadhan Copyright (c) 2020 Fri, 15 May 2020 00:00:00 +0000 ANALISIS FAKTOR YANG MEMPENGARUHI GAYA KEPEMIMPINAN PERGURUAN TINGGI SWASTA DI KOTA PONTIANAK <p>Background this study that of pts 19 who institusinya have accredited, only seven institutions ( about 37% ) <br>have accredited b ( that was good categorry ) wholly are located in the Pontianak.This condition is allegedly <br>affected by several factors and the internal conditions institutions such as leadership style, the quantity and <br>quality of teachers, availability of supporting deliver pengeloaan administration and order and <br>institutions.Refer of a whole factors, the researchers believed that the authority factors affecting the <br>institutions is leadership style. Although other supporting factors available and adequate, but a style of <br>leadership that is not a right actually make available resources be made of no effect. A style of its own <br>leadership determined by a variety of factors influence it. Methods used in this study is the quantitatif <br>approach to technique data processing using regression analysis. The factors causing as variable 1 ) situation; <br>2) experience and vision of leader: 3) vision (the foundation of education ); 4), communication and 5 ) <br>cultural organization and leadership style as variable bound. The research results show that simultaneously <br>all of these issues having a level the influence of as much as 0,947 ( extremely powerful category with the <br>influence of as much as 89,8 %.</p> Asti Lestary, Juliahir Barata Copyright (c) 2020 Fri, 15 May 2020 00:00:00 +0000 ANALISIS PREDIKSI KEBANGKRUTAN MENGGUNAKAN MODEL ALTMAN Z- SCORE DAN ZMIJEWSKI PADA PERUSAHAAN KOSMETIK YANG TERDAFTAR DI BURSA EFEK INDONESIA <p>Increasingly intense competition in the cosmetics industry in Indonesia, one of which is the number of artists <br>opening a cosmetics business and besides the entry of many cosmetics brands from abroad which makes <br>existing cosmetic companies must be careful in running their business. This study aims to predict the <br>bankruptcy of cosmetics companies listed on the Indonesia Stock Exchange with the Altman Z-Score model <br>and the Zmijewski model. The sample in this study was cosmetic companies listed on the Main Board of the <br>Indonesia Stock Exchange as many as 4 companies. The data source used is secondary data taking data from <br>the IDX, the type of data used is quantitative data. The result of this research is bankruptcy prediction using <br>the Altman-Z Score method showing that PT. Martino Berto, Tbk for 2016 is included in the Gray Area <br>category while in 2017-2018 it is predicted to go bankrupt while for PT. Mustika Ratu, in 2016 - 2018 <br>entered the Gray Area category while the other two companies namely PT. Mandom Indonesia, Tbk and PT. <br>Unilever, Tbk from 2016 to 2018 is predicted not to go bankrupt. Meanwhile, using the Zmijewski method in <br>cosmetics companies listed on the Indonesia Stock Exchange in the period 2016-2018 is predicted not to go <br>bankrupt. From the comparison between the Altman Z-Score model and the Zmijewski model, the Zmijewski <br>model has an effectiveness of 100% compared to the Altman Z-Score model which has an effectiveness level <br>of 50%.</p> Dewi Oktary Copyright (c) 2020 Sat, 16 May 2020 00:00:00 +0000 KARAKTERISTIK, HAMBATAN-HAMBATAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI USAHA KECIL MENENGAH (Studi kasus UKM Batik Tulis Trusmi di Desa Trusmi Wetan dan Kulon Kecamatan Plered Kabupaten Cirebon) <p>This study discusses the characteristics, constraints and factors of production of Trusmi written batik SMEs in <br>Trusmi Wetan and Trusmi Kulon Villages, Plered District, Cirebon Regency. The objectives of this study are: <br>(1) analyzing the characteristics of Trusmi handmade batik seen from business owners, the output/products <br>produced and marketing, (2) analyzing the difficulties/obstacles experienced by Trusmi handmade batik UKM, <br>(3) analyzing the influence of factors -factors of production against the amount of batik production Trusmi. <br>This study uses statistical analysis tools both descriptive and inferential. Descriptive analysis is used to <br>determine the characteristics, difficulties and obstacles experienced by SMEs in batik writing. Multiple linear <br>regression is used to determine the effect of variable raw materials, wages, labour, education and business <br>experience on the amount of Trusmi written batik production in Trusmi Wetan and Kulon villages, Plered <br>District, Cirebon Regency. The results showed that (1) the characteristics of owners/entrepreneurs of Batik <br>Tulis Trusmi as many as 15 (50%) craftsmen started their business background from generation to <br>generation/inheritance and as many as 15 (50%) the rest were independent business backgrounds. The level <br>of craftsman education is dominated by high school and the average age of the craftsman is 51 years. Products <br>produced by craftsmen in the form of hem/shirt, sarong, shawl and marimbist in their marketing crafters supply <br>several showrooms in Trusmi and are sent to several regions, (2) batik artisans experience difficulties and <br>obstacles in terms of capital, raw materials and human resources, (3 ) multiple linear regression using <br>individual test (t-test) shows that raw materials and wages have a positive and significant effect on the amount <br>of batik production, while the amount of labour, education and business experience does not affectt</p> Suripto Suripto, Iman Krismanto Copyright (c) 2020 Sat, 16 May 2020 00:00:00 +0000 PENGARUH UKURAN PERUSAHAAN, KEBIJAKAN DIVIDEN, KEBIJAKAN LEVERAGE, KEPEMILIKAN MANAJERIAL DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA INDEKS LQ45 YANG TERDAFTAR DI BURSA EFEK INDONESIA <p>This study aims to analyze the effect of company size, dividend policy, leverage policy, managerial ownership <br>and profitability on firm value on the LQ 45 index listed on the Indonesia stock exchange. The technique of <br>collecting time series data for five years is from 2013 to 2017, by analyzing the LQ 45 company’s annual <br>report. This type of research is included in causal research with quantitative methods, and data analysis <br>techniques using multiple linear regression. The results of the analysis show that simultaneous company size, <br>dividend policy, leverage policy, managerial ownership and profitability have a significant effet on firm <br>value, whereas only partially only company size have a significant effect.</p> Mursidah Nurfadillah, Vera Anitra Copyright (c) 2020 Sat, 16 May 2020 00:00:00 +0000 ANALISIS PROMOTION MIX DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK KACAMATA TOKO OPTIK NASIONAL TANJUNG HULU PONTIANAK TIMUR <p>Kacamata merupakan perangkat optik yang terdiri dari lensa dan bingkai kacamata. Promosi adalah <br>untuk memberi informasi, membujuk, mengingatkan akan suatu produk. Dalam hal ini hendaknya <br>perusahaan merencanakan strategi promosi secara matang baik advertising, sales promotion, personal <br>selling, public relation, direct marketing sehingga meramaikan took-toko optik menarik minat. Tujuan <br>penelitian ini adalah untuk mengetahui dan menganalisispengaruh advertising, sales promotion, personal <br>selling, public relation, direct marketing terhadap penjualan Toko Optik Nasional Tanjung Hulu Pontianak <br>Timur. Penelitian yang digunakan adalah penelitian survey dengan pendekatan deskriptif, jumlah sampel <br>yang digunakan sebanyak 80 responden dari 460 konsumen sebagai populasi. Teknik pengambilan sampel <br>dalam penelitian ini dilakukan dengan teknik Accidental Sampling.Hasil dari penelitian ini diperoleh bahwa <br>secara parsial variabel Periklanan berpengaruh signifikan terhadap penjualan dengan nilai koefisien sebesar <br>0,449 dapat diartikan adanya pengaruh positif karena periklanan menggunakan model periklanan lewat media <br>Media tampilan (billboard, papan iklan, poster).</p> Syarif Agussaid Alkadrie, Firman Ardy Wahyudi Copyright (c) 2020 Sat, 16 May 2020 00:00:00 +0000 ANALISIS PENGARUH STRES KERJA TERHADAP KINERJA KARYAWAN PADA PABRIK KELAPA SAWIT PT. WAWASAN KEBUN NUSANTARA BENGKAYANG <p>Work stress is a condition of tension that creates a physical and psychic imbalance that affects emotions, <br>thinking processes, and the condition of an employee.Stress jobs can be interpreted as the perceived pressure <br>of an employee because job assignments cannot be filled. The purpose of this research is to know the effect <br>of working pressure on the performance of employees at the palm oil plant PT. WKN Bengkayang.The <br>analytic tools used were to use multiple linear regression, classical ASUSMI tests and coefficesian <br>significance tests. This means that stress arises when an employee is not able to meet the demands of the job. <br>From the research results obtained the magnitude of the stress effect of the working variable (X) on the <br>performance variable (Y) 15.9%. The significant value of the stress variable is 0.000 &lt; 0.05 (smaller than <br>the probability value), which means the variable stress affects the performance variable. Then the t-count for <br>the 3.762 variable stress is greater than the t-table which is 1.992 and physical regression in the direction of <br>positive values of 0.395. This suggests that the stress is positive and significant in performance</p> Tri Diana, Amelia Amelia Copyright (c) 2020 Sat, 16 May 2020 00:00:00 +0000